Old sales circular

There was always a grocery on the north side of the store building, but every few years its name would change. Some of us remember when it was called “the Home Store,” part of a regional chain of supermarkets that later became Dixie Home Stores, then Winn-Dixie. From time to time the Home Store would distribute a little newspaper listing its current specials. This one, from September 1937, advertised “Good Eats” and “Zero Prices.” It’s not clear how a zero prices policy kept them in business, but we were assured the Home Store was “Where the dollar does its duty.”

At any rate, the little paper was chockful of helpful hints (bats are good: they eat the beetles and grubs that bore into your house); useful facts (women make better oyster divers than men); recipes and gentle humor of the sort heard on our radios every night.

Note those low, low prices. But then we had low, low incomes.

We’ve captured all four pages in an Adobe PDF file. Click here to view them.

 

Artifact courtesy Gene Ingram.